The Sarawak State Government yesterday soft opened a trade and tourism office in Singapore’s CBD.
The office on Robinson Road will serve as a promotion office for the destination, providing a one-stop centre for visitors to obtain information on Sarawak’s products and tourism packages.
Singapore was chosen for its status as a regional hub for global trade.
Mary Wan Mering, director, corporate relations at Sarawak Tourism Board, said: “The setting up of the office will allow for further collaborations and partnerships with the travel trade. For instance, we plan to collaborate with National Association of Travel Agents Singapore (NATAS) to organise fam trips for travel agents as well as business networking events in Singapore.”
Welcoming the launch of the new office, Uzaidi Udanis, president, Malaysian Inbound Tourism Association, shared: “We congratulate the state government for this strategic move that will allow more focused marketing efforts on Sarawak’s products and tourism packages for Singaporeans and existing tourists in Singapore who plan to extend their stay in Sarawak.
He also suggested that the state can utilise its new hub to promote business tourism in Sarawak to international companies that have branch and representative offices in Singapore.
Last year, arrivals from Singapore totalled 43,734, up from 42,177 in 2017. Despite Malaysia seeing a 14.7 per cent decline in arrivals to 10.6 million, the number of Singaporeans visiting Sarawak grew.